Let’s get one thing straight: the Monaco Grand Prix is just as special as everyone tells you it is. The history, the prestige, the European glamour - it’s absolute magic. For decades, the 78-lap race around the streets of Monte Carlo has been unmatched in spectacle and status. It’s long been the event for brands and sponsors to show up and show out - whether on land or moored aboard a superyacht in the harbour.
But over the past few years, under Liberty Media’s stewardship, Monaco’s once-unrivaled status has started to feel a tad shared. Enter Miami and Las Vegas: glitzy additions to the calendar designed to grow F1’s American footprint. These races are characterised by luxurious hospitality offerings, A-list musical acts, fashion collaborations, celebrity partnerships, and far too many brand events and parties to count.
