“We know the home, we know audio, we know music” – those are the particularly bullish words of Sonos's vice president of software, Sid Patel, whom we recently spoke to about Sonos’s new operating system rebrand (we were also given the lowdown on its new Ace Ultra headphones and Beam Ultra soundbar).
In case you’re catching up, last week the company announced Sonos 27, a new overarching name for the company’s audio operating system which covers the entire Sonos ecosystem. It’s promising better integration between Sonos products and various ways to control them, but without completely excluding other brands.