There’s been a wave of brands embracing maximalism in fresh and exciting ways over the past few years. Think of Figma’s latest rebrand that waved goodbye to static geometric shapes and launched headfirst into playful patterns, colourful chequer boards and vibrant icons, or even Harvey Nichol’s joyful new identity that created a sensory overload of vibrant colours, shapes and textures, and took home two Mallets at the Brand Impact Awards 2024.
Maximalism has certainly had a moment - and boy have we revelled in it. After all, more is more – until it’s what everyone is doing. So, has the time come? Are we officially maxed out on maximalism? Looking ahead at what designers around the world are predicting will trend in 2025, there are signs that things might be becoming a little more serene.
