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‘When I first joined Clubhouse, the world was still living life in lockdown and the only place we could socialise was online,’ says Simon Alexander Ong, life coach, business strategist and author of new book Energize: Make The Most Of Every Moment. ‘Everyone was talking about it and I spent a lot of time on it exploring rooms, connecting with people living in different countries and contributing to some fascinating discussions.’
Simon’s experience of the social media app is typical – it was a lockdown sensation, connecting people via audio discussions in virtual ‘rooms’ at a time when connecting in person was impossible. Another reason for its popularity was its enticing exclusivity – you initially had to be invited to join. Elon Musk entering the ‘house also boosted its profile. It became a key destination to meet new people and for businesses to engage with others from all over the world. Influencers came on board too, making money by hosting rooms on behalf of brands.
