Fans have been left stunned by an image of Jamie Oliver sporting a head of compact curls.
The chef, whose known for having thick straight hair, looked almost unrecognisable with the new do in the Instagram snap.
The look even left some fans questioning whether it was even him in the picture.
In the snap posted by his wife Jools Oliver on Instagram to mark Valentine’s Day, the TV star appeared to have either done a perm or had his hair set in rollers.
Some pointed out that the look was reminiscent of the famous hairstyle donned by the late June Brown’s beloved EastEnders’ character, Dot Cotton.
The 47-year-old shows off his curl as he sports a Hawain style shirt and a pair of sunglasses while kissing his wife, also 47, as hey are seated outdoors.
Sharing the picture with her 550,000 Instagram followers, the mother-of-five wrote: "Happy [love] day to my everything and my favourite over 30 Valentines later xxx."
Taking to the comment section, fans shared their bemusement over Oliver’s new look.
A look which was even more odd as it had a buzz cut at the sides.
One wrote: "Is that Jamie?" While another questioned: "Who is that with her?"
A third commented: "Has Jamie had a perm? It’s not him is it??"
While a fourth wrote: "Everyone needs to settle down - that’s Jamie," before bizarrely attributing his new look to "ageing".
One added: “This is either a massive mid-life crisis for Jamie or his hair was like this all along and he was straightening it this whole time.
“Glad he’s finally accepted his Dot Cotton style hair, if so! haha.”
Oliver and his wife have been together since the age of 18, and share children Poppy Honey, 20, Daisy Boo, 19, Petal Blossom, 13, Buddy Bear, 11 and River Rocket, five.