Get all your news in one place.
100's of premium titles.
One app.
Start reading
Creative Bloq
Creative Bloq
Technology
Joe Foley

Has Disney sold its soul in deal with OpenAI's Sora?

AI-generated image of a person surfing with Stitch from Disney IP Lilo and Stitch.

Just months ago, it seemed Disney might make a stand for artists everywhere when it sued Midjourney, the company behind one of the most popular AI image generators. But it's become clear that the animation giant doesn't have a problem with AI per se; it was just waiting for a deal so it could get something out of the tech too.

The animation giant has now signed an agreement with OpenAI, allowing the company to use over 200 of its characters in Sora, the controversial AI video generator and 'fake social media' app. And it could be the deal that changes entertainment as we know it.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.