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Evening Standard
Evening Standard
Entertainment
Maddy Mussen

Has Coachella festival entered a new dressed down fashion era?

For years, the Coachella uniform has felt like a legally binding contract. Attendees must wear at least one item of floaty mesh or macrame knit, bottoms (if you must) should be flared and tops generally fall into two caps: frayed old metal band T-shirts or bikinis. Cowboy hats, optional.

At some point everyone, celebrities included, started to follow this prescriptive sartorial pattern. As Coachella grew in popularity, its rigid uniform became cheugy and formulaic with influencers latching onto its ubiquitous style like leeches.

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