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The Guardian - US
The Guardian - US
World
Edward Helmore

Harsh truth: Trump’s social media app follows long line of failed ventures

Three weeks after Truth Social was launched, its download chart position dropped to 116. One study found that downloads have fallen by as much as 95%.
Three weeks after Truth Social was launched, its download chart position dropped to 116. One study found that downloads have fallen by as much as 95%. Photograph: Muhammad Ata/IMAGESLIVE/ZUMA Press Wire/REX/Shutterstock

By any measure, Truth Social, Donald Trump’s social media platform, has had a rough start.

Engagement is low, the initial flood of downloads of the app have withered to a trickle and the first resignations of its top staff have begun. It’s too soon to tell if it’s a stiff, but as with many Trump businesses that fail to take off, the former US president appears to be washing his hands of it: he has barely used it.

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