Harsh Mariwala says one Marico product failure taught company a key lesson about Indian consumers, shares Saffola Oats success formula

A failed Saffola snack launch taught Marico a valuable lesson about what Indian consumers really want: health alone is not enough if a product does not deliver on taste. The experience later shaped the company’s approach to Saffola Masala Oats, highlighting how consumer insights, regional preferences and the freedom to experiment can turn an initial setback into a successful product strategy.

Harsh Mariwala, the founder and chairman of Marico Limited posted on X captioning “One of our failures at Marico taught us an important lesson about the Indian consumer.”