Picture the scene: It’s 2010 and a male singer has just beaten a boyband and a female singer in The X Factor final.
What if somebody had told you then that one of the people on that stage would, in 12 years, be the one of the most famous, successful, lusted-after in the world, a pop star/movie star/cultural icon with a nail, skin and clothing line to boot?
You’d have been surprised, wouldn’t have thought Matt Cardle had it in him.