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The Guardian - UK
The Guardian - UK
Business
Kalyeena Makortoff

Harry Potter publisher Bloomsbury reports record sales amid reading boom

A teenager reads a Harry Potter book.
Sales of Harry Potter books increased by 5% in the run-up to this year’s 25th anniversary of the first title in the series being published. Photograph: Ben Molyneux People/Alamy

Bloomsbury has reported a record year for sales, as the Harry Potter publisher said the increase in reading during the pandemic had become “permanent” after lockdowns eased.

The company benefited substantially from Covid restrictions when homebound consumers turned to new hobbies, including reading, to pass the time.

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