ITN Productions boss Ian Rumsey says there's an "insatiable appetite" for the Royal Family among TV viewers.
The managing director of ITN, which produces ITV News and was behind Prince Harry's interview with with Tom Bradby, says the Royal Family is like a soap opera "playing out in royal time."
ITN is gearing up to provide a stream of King Charles' Coronation next Saturday at Westminster Abbey, for a number of territories, including the US.