Property brokerage firm Harrison will double its investment budget to 2 billion baht this year to acquire completed but unsold condominium units in bulk from developers, capitalising on attractive investment opportunities amid the prolonged property market slowdown.
Sahatchai Kwancheun, senior vice-president for project investment, said many developers continued to hold large inventories of completed condominium units and were increasingly willing to offer discounts on bulk purchases to accelerate sales and improve cash flow.
"Every crisis creates opportunities for property brokers like us," he said. "Developers are more willing to offer substantial discounts on bulk purchases as they seek to clear inventory and strengthen their cash flow."
Harrison typically acquires units at discounts of 20-30% below prevailing market prices and around 15% below their original launch prices.
The company then resells the units at prices about 15% below those offered by developers, making them more attractive to buyers with weak purchasing power amid the economic slowdown.
Under the arrangement, Harrison initially pays only about 30% of the agreed purchase price, equivalent to the down payment required by developers.
If the units are successfully resold, the company can generate a profit margin of about 15%, translating into a return on equity of roughly 50%, Mr Sahatchai said.
The model is not without risk. Harrison is typically given 6-8 months to sell the units before it is required to complete the purchase of the remaining inventory.
Since 2020, when it began acquiring condominium units in bulk from developers, Harrison has invested about 1 billion baht annually in such investments, with a combined 5-6 billion baht across 10 projects.
This year, the company doubled its investment budget to 2 billion baht as more developers seek to dispose of entire blocks of completed but unsold units.
In the first half of 2026, Harrison completed two bulk-purchase deals with a combined investment value of 1 billion baht.
One transaction involved a 600-million-baht acquisition of 74 units at Park 24 Phrom Phong, a 1,880-unit residential project on Sukhumvit Sois 22 and 24.
The agreement gives Harrison up to a year to resell the units before completing the remaining payment, longer than the usual 6-8 month period.
The company is negotiating two more bulk-purchase deals involving condominium projects in the Huai Khwang and Rama IX areas, with a combined investment of about 1 billion baht, Mr Sahatchai said.
"We expect to conclude both transactions in the second half of the year and are seeking longer selling periods before taking full ownership of the units," he added.
