
Vice President Kamala Harris' campaign has announced plans to reserve a substantial $370 million for advertising between Labor Day and Election Day. The fall advertising strategy outlined by the Harris-Walz campaign includes $170 million allocated for television ads set to run for nine weeks starting on September 3 in key battleground states. Additionally, over $200 million will be dedicated to digital advertising on platforms like Hulu, Roku, and YouTube.
Notably, this advertising budget does not cover expenditures on social media or search services. In contrast, former President Donald Trump's campaign has only secured advertising time post-Labor Day in Pennsylvania and Georgia, both crucial battleground states.