Vice President Kamala Harris' campaign has announced plans to reserve a substantial $370 million for advertising between Labor Day and Election Day. The fall advertising strategy outlined by the Harris-Walz campaign includes $170 million allocated for television ads set to run for nine weeks starting on September 3 in key battleground states. Additionally, over $200 million will be dedicated to digital advertising on platforms like Hulu, Roku, and YouTube.
Notably, this advertising budget does not cover expenditures on social media or search services. In contrast, former President Donald Trump's campaign has only secured advertising time post-Labor Day in Pennsylvania and Georgia, both crucial battleground states.
The campaign managers highlighted that the television ad placements would strategically coincide with high-viewership events such as major sporting events and season premieres. Furthermore, daytime ad slots on Fox News Channel have been reserved to target conservative-leaning independents who previously supported former GOP presidential candidate Nikki Haley over Trump in the Republican primary.
By reserving advertising slots in advance, candidates and campaigns can secure favorable rates before prices potentially increase closer to the broadcast dates. This proactive approach allows for strategic planning and budget optimization in the lead-up to the election.
