As Kamala Harris continues to galvanize enthusiasm among Latino backers, riding the demographic's support to leads in crucial swing states, a new poll by The Economist and YouGov has further revealed inroads made with the community since replacing President Joe Biden at the top of the Democratic ticket.
The poll, which covered a range of topics going from presidential qualities and qualifications to inflation and the wars in Ukraine and Gaza, revealed that since the first days of her campaign, the vice-president has tripled her lead over Donald Trump among Latinos.
The same poll conducted between July 21 and 23 showed Harris with a 6-point lead among registered Latino voters, 44% to 38%, a figure that now stands at 20 points (54% to 34%).
The shift is even more remarkable when considering that a June survey by The New York Times/Siena College in which president Biden was winning Latino voters by just 1 percentage point over Trump (45 percent to 44 percent).
The Economist and YouGov poll also revealed that Harris has built a considerable 13-point lead over former President Trump among women voters: 51% to 28%. An analysis by The Hill explained that women have been crucial for the Democratic party in recent years, suggesting they may also be fundamental this time around:
"After Trump took office in 2016, women voters boosted the "blue wave" of Democratic wins during the 2018 midterms. The bloc was again galvanized after the Supreme Court overturned Roe v. Wade in 2022, ending federal protections for abortion, and women voters are now seen as powering Harris's successful presidential campaign roll-out."
Other tidbits from the poll include:
- 95% of both Harris and Trump supporters say their minds are made up: They will definitely vote for their preferred candidate.
- Trump has a 7-point lead among men who are registered voters.
- 71% of Democrats and 61% of Republicans say they are extremely or very enthusiastic about voting for president this year — a reversal from Republicans' enthusiasm edge when Joe Biden was the Democratic candidate.
- More Americans are concerned about Trump's ability to handle international crises and temperament than are concerned about the equivalent qualities in Harris
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