With just two weeks left until Election Day, Vice President Kamala Harris' campaign aides are intensifying their efforts to engage disinterested voters through unconventional strategies.
The campaign is set to deploy new outreach tactics that have not been commonly used in presidential campaigns. One key approach involves leveraging a diverse array of surrogates, such as celebrities who will make targeted social media appearances and community members who will send direct texts to potential voters.
Months of meticulous poll-testing have led to the selection of well-known nonpoliticians, including entertainers and athletes, to endorse the Harris-Walz ticket. The campaign plans to unveil additional endorsements, interviews, and appearances aimed at capturing the attention of apathetic voters.
Former President Barack Obama is scheduled to campaign for the Harris-Walz ticket in Detroit, Michigan, with rapper Eminem making a special appearance. Additionally, singer Bruce Springsteen will join Harris and Obama at a get-out-the-vote rally in Atlanta, Georgia.
A campaign official emphasized that the outreach efforts are not arbitrary but rather based on a thorough understanding of the influencers that resonate with the target audience.
Despite concerns from some Democratic operatives about Harris potentially losing ground in the TV ad wars due to Republican attacks on transgender issues, campaign aides remain confident. They argue that most undecided voters are not swayed by traditional TV ads and point to their meticulous precinct-by-precinct organizing and data-driven planning as key advantages over the Trump campaign.
The Harris campaign's innovative and targeted approach reflects a strategic shift in engaging voters and highlights the importance of personalized outreach in a closely contested election.
