The recent decisions made by the Harris campaign to credential 200 content creators at the Democratic National Convention have proven to be highly successful, generating significant media exposure and engagement. According to a campaign official, the partnerships with content creators resulted in nearly 7,000 posts from 227 creators, reaching approximately 400 million impressions and an estimated media value exceeding $800 million.
One notable outcome of this initiative was a substantial increase in voter registration among 18-29 year-olds, surpassing the numbers from the same period in the 2020 election cycle. Vote.org reported registering over 328,000 Americans following Vice President Kamala Harris's nomination, with 79% of new registrations falling within the 18 to 34 age group.
