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Harris Campaign Launches Whatsapp Channel Targeting Latino Voters

Vice President Kamala Harris arrives to speak during a campaign rally, Tuesday, July 30, 2024, in Atlanta. (AP Photo/John Bazemore)

The Harris campaign recently unveiled a new broadcasting channel on the messaging platform WhatsApp, specifically targeting Latino voters to mobilize this crucial constituency. The channel, operated by the 'Latinos con Harris-Walz' organizing programming, aims to engage Latino voters in a unique way amidst the ever-evolving media landscape.

This initiative seeks to provide content that resonates with the Latino community while also combatting misinformation and disinformation. The platform will feature a bilingual selfie-style video from campaign manager Julie Chavez Rodriguez, along with daily voice memos, videos, and notes from surrogates.

Operated by 'Latinos con Harris-Walz' organizing programming.
New WhatsApp channel by Harris campaign targets Latino voters.
Focuses on engaging Latino voters with grassroots, non-produced content.

The campaign's strategy focuses on creating an organic path to connect with Latino voters by emphasizing grassroots, non-produced content. By highlighting news stories and commentary from trusted sources and voices, the campaign aims to foster meaningful engagement with the Latino community.

In a statement, Harris-Walz Hispanic Media Director Maca Casados emphasized the campaign's dedication to expanding voter outreach through various channels. The launch of the Latinos con Harris-Walz WhatsApp channel underscores the campaign's commitment to engaging in substantive conversations with Latino voters about the significance of the upcoming election.

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