Vice President Kamala Harris’ campaign is strategically positioning itself to sway American voters away from the possibility of a second Donald Trump presidency. A group of top aides and outside allies have revealed that the campaign aims to portray Harris as a viable agent of change as the election draws near.
Harris' campaign chair, Jen O’Malley Dillon, emphasized during a recent retreat in Philadelphia that the race is tighter than many may believe, particularly in the crucial battleground states where the outcome will be determined.
The campaign plans to revive themes similar to those used by Joe Biden, focusing on Trump's perceived unsuitability for office and advocating for a stable commander in chief. They also aim to persuade undecided voters to support Harris as the first Black female president.
Instead of relying on moralistic or abstract messaging, Harris and her team will concentrate on highlighting the potential negative impacts of a second Trump presidency. They intend to emphasize Trump's alleged mental and physical decline, a critique that they believe Biden was unable to effectively deliver.
While reproductive rights will remain a key issue, the campaign will also emphasize Harris' personal background and economic proposals. They are targeting non-college-educated White women who may be disillusioned with Trump, aiming to present Harris as a more relatable candidate than perceived by the radical left.
The campaign also plans to expand its support among seniors and capitalize on the enthusiasm for Harris among Black women. Additionally, efforts will be made to increase backing from Black men and Latinos.
