Delivering live video content quickly, reliably, and at scale is a mission-critical capability for the media industry. Media companies need to deliver content from destination A to multiple destinations (often in the millions) to ensure they reach the right audiences wherever they might be.
While last-mile consumer delivery has been leveraging IP for some time, so far, industry players have been a lot more willing to opt for cloud and IP-driven video transport technologies for their Tier 2 or 3 content contribution and primary distribution, choosing more ‘traditional’ transport workflows for their high-value Tier 1 content.
