The media industry is constantly evolving. In 2024 we’ll see continued migration to the cloud and budgets shifting away from traditional TV toward video streaming, especially for live sports. As video service providers look to deliver outstanding streaming experiences, it will be critical to choose solutions that ensure unmatched scalability and reliability.
Monetization will remain a key aspect in 2024, driving the accelerated adoption of targeted advertising in streaming services. The delivery of personalized ads at the individual viewer level addresses the dual challenges of enhancing viewer engagement and bolstering video streaming service revenues.
