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The Economic Times
The Economic Times

Harleys, AI PCs, premium TVs: Amazon Prime Day suggests India's premiumisation story is moving beyond metros

Amazon India Amazon India HarleyDavidson KTM Luxury Triumph

India's appetite for premium products is no longer confined to the metros, if Amazon India's latest Prime Day trends are any indication.

The ecommerce giant said demand for premium products — from motorcycles and large-screen televisions to AI-powered laptops and luxury beauty products — grew strongly during its 10th Prime Day sale, with much of the growth coming from tier-2 and tier-3 cities.

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