Harley-Davidson has had a tumultuous year so far, and it's only halfway through it. There was a major blowup within its boardroom, leading to a failed coup. Ongoing will-they-won't-they tariffs have caused massive fluctuations within the market, including where it sources parts and assembles motorcycles. And its long-standing trend of sales declines just hasn't halted.
And that's with a lineup of solid machines doing their damndest to attract more of the public—the company still needs a more entry-level-friendly motorcycle, but they've finally admitted that, too.
Likewise, CEO Jochen Zeitz announced he'd be departing at the end of the year, with the search for a new CEO already ongoing. However, the hits haven't really stopped, as though it's couched in more positive language, Harley-Davidson will sell a portion of its main campus headquarters to a local distillery, with construction on the large tract to begin later this year.
