Vintage Harley-Davidson T-shirts had a major moment in the mid-2010s, and the motorcycle manufacturer is now making a play for a more direct stake in the fashion world.
Former Yeezy designer Louise Goldin has been hired as Harley-Davidson’s creative director. In her role, Goldin will head up Harley’s existing design studio in Milwaukee and a newly opened outpost in New York City. Goldin previously worked with Kanye West’s Yeezy from 2011 to 2018 to help establish the brand, and she’s also been hailed for her future-looking work with knitwear through her own eponymous label.
