
Ever since Harley-Davidson named Jochen Zeitz as CEO and President in May, 2020, the Motor Company has valued an outsider’s point of view. In August, 2020, former Bose Corp. executive Jagdish Krishnan joined the new regime as the Chief Digital Office. Just one month later, in September, 2020, Gina Goetter brought her Tyson Foods and General Mills experience to her new Chief Financial Officer (CFO) role at the MoCo.
Then, Zeitz nominated Ford CEO Jim Farley to join the Motor Company’s board of directors on April 9, 2021. Now, the Bar and Shield only continues to bring different perspectives to the table, appointing Bed Bath & Beyond Executive Vice President (EVP) Rafeh Masood to its board of directors on Friday, August 12, 2022.