It is set to be the driest January in living memory. Drinks sales in pubs and bars have plunged. Rising numbers of people are drinking low or no-alcohol. And new data indicates that even older people are joining teens and twentysomethings by giving up booze. With three days to go, this has been a grim month for publicans.
The British Beer and Pub Association (BBPA) says pubs must adapt quickly by stocking more “lo-no” options and opening their doors more regularly to give community groups a cosy welcome on winter days.