
The children’s show Peppa Pig, first screened in the United Kingdom in 2004, is now broadcast in more than 170 countries and has become a billion-dollar brand. Its smart three-act structure, told in five-minute episodes, has been used to teach creative writing and even to help us think philosophically.
Having watched Peppa Pig for 12 years with my own kids, I’m always drawn back to Daddy Pig – the cheerful, striving figure who is often considered “silly” by his children.