My WhatsApp chirps with a triumphant text from my little sister. “I’m having the Chicken Wine tonight”, she says. There’s a tendency for the London Bubble to assume nationwide popularity of things they themselves enjoy, but as soon as I hear my sister - a 22-year-old teaching assistant who lives in a small town in the East Midlands - knows what Chicken Wine is, I know it’s achieved icon status.
So, to the unacquainted, what is the ‘Chicken Wine’? It’s the nickname given to a winemaking project from Famille Perrin you may know their other estates Chateau de Beaucastel and Miraval called La Vielle Ferme. No one knows who first renamed it as the ‘Chicken Wine’ nickname, but it’s stuck fast with an aesthetic-oriented, female Gen-Z audience.
