Infotainment has become a critical part of a car’s user experience and an integral part of a vehicle. So far, manufacturers that control the software and hardware platforms from start to finish have delivered the best infotainment experience. Tesla is a good example of this kind of vertical integration in the automotive world, just like Apple is in the tech world. Gone are the days of outsourcing your infotainment system. Ecosystems matter.
Mercedes-Benz wants to achieve this kind of vertical integration with its ambitious new operating system, MB.OS. This “chip to cloud” platform focuses on four primary domains: infotainment, automated driving, body and comfort, and driving and charging. The entire suite of new tech is slated to arrive in the company’s vehicles beginning 2025, but you’ll be able to experience the first MB.OS domain – infotainment – in the 2024 Mercedes E-Class.
