Handloom weavers in Ernakulam district, mostly comprising cooperative societies from Chendamangalam, are looking forward to a boost in sales through its newly launched online platform, as the third wave of COVID-19 threatens to disrupt the market.
The online platform, with support from the National Bank for Agriculture and Rural Development (NABARD), has been launched at a time when weavers’ societies are facing serious shortage of raw materials like hang yarn. The steep rise in prices of raw materials too has come as a big setback to traditional handloom production units, which had been hoping for a revival of fortunes after COVID-19 restrictions were lifted and Onam and Christmas seasons saw an increase in sales.
