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Creative Bloq
Creative Bloq
Technology
Antonia Wilson

Hand vs machine: What’s the future of print design in fashion?

Silk scarf by Ginny Litscher.

In fashion studios worldwide, a creative evolution continues to reshape print design. While some designers manipulate pixels on screens, others insist on paint-loaded brushes. This tension defines one of fashion's biggest creative developments: the shift from analogue to digital processes in print design.

However, far from a simple case of replacing old with new, it’s a complex dance between tradition and innovation, craftsmanship and efficiency, artistic expression and commercial demands. Some of the most influential fashion trends have balanced the old and the new.

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