Hamleys has predicted well-made toys “that can be handed down” will fly off the shelves this Christmas, as it unveiled its anticipated bestsellers for 2022 – including a Buzz Lightyear with “real” jetpack vapour trail and a roller skating Peppa Pig.
With Britons struggling with rising living costs, the toy chain’s head of buying forecast that shoppers would seek out familiar brands, with its annual top 10 filled with established names including Play-Doh, Peppa Pig and Barbie.