Hallyu! The Korean Wave at the V&A is an unflinching look at the country's creative rise

Installation image of exhibition introduction with PSY S Gangnam Style at Hallyu The Korean Wave at the V A Victoria and Albert Museum London V&A

The Hallyu! exhibition at London’s Victoria and Albert Museum offers an insight into everything the Korean Wave has offered up over the past 25 years, fulfilling its promise to showcase “Korean creativity at its finest”.

The term Hallyu (Korean Wave) was first coined by Chinese audiences of Korean television dramas in the late 1990s and describes the force with which Korean cultural content has been promoted abroad.