PASADENA, Calif.—Hallmark has unveiled Hallmark+, a subscription streaming television service that will combine the company’s brand of lifestyle experience with new membership program benefits that reward members for streaming and shopping at its retail stores and web destinations. The new service will bow in September.
The company, which announced Hallmark+ at the Summer 2024 Television Critics Association press tour in Pasadena, Calif., is offering Hallmark+ as a one-stop destination for people to immerse themselves in the brand, it said.
