
Hallmark Media will refresh its subscription video-on-demand presence with the September launch of Hallmark Plus, the programmer said Thursday during its Television Critics Association Summer Press Tour session.
The service, replacing Hallmark Movies Now, will cost $7.99 per month and feature a blend of entertainment and exclusive retail and product benefits, Hallmark Media said. Hallmark Plus will show the company’s first holiday-themed limited series, Holidazed and Mistletoe Murders, as well as scripted series The Chicken Sisters.