More than two weeks in, we know one thing for sure. This time, the election campaign does matter.
In decades past, when voters were more loyally rusted on to the major parties, news cycles more sedate, policy platforms fixed and “safe” seats truly safe, it was arguable that election outcomes were largely determined before the campaigns began.
But in 2025, the campaign period has witnessed a dramatic shift in voting intentions, as measured by public opinion polls.
