Despite feeling the pinch from the cost of living crisis, new research reveals over half of the population (55%) will give more than ever to those in need this winter. With more than nine in 10 (92%) Brits planning to sacrifice life’s ‘’little luxuries’’ in order to be charitable, people are buying fewer clothes (41%), shopping second hand (28%) and going to the cinema less (24%).
In the spirit of giving, Just Eat has teamed up with TV icons, Vicky Pattison and Pete Wicks to encourage the nation to support its Winter Meal Appeal, by launching a Giving Grotto next Monday 21st November. Now in its third year, the Just Eat Winter Meal Appeal pledges to give a quarter of a million hot meals to homeless, vulnerable and lonely people this winter via its charity partners, Social Bite and FoodCycle.
The Giving Grotto flips the festive tradition on its head, and is a place to give back instead of asking for and receiving gifts. The launch of the grotto comes as new research reveals over half (61%) of Brits claim doing something kind for someone in need is a priority this winter. Recognising the serious impact of the financial crisis on vulnerable people in society, over half of Brits (51%) feel charitable giving is important because people are facing homelessness and hunger more than ever before.
