Creative block is something most Brits have experienced – often on more than one occasion – but it turns out the key to unlocking creative juices may be closer to home than first thought.
New research from eco-friendly toilet paper company, Who Gives A Crap, released for World Creativity Day reveals that over a quarter of Brits (27%) have cracked a winning idea while behind the bathroom door, with over half (53%) saying their lightbulb moment struck when they were, quite literally, sitting on the edge of their (toilet) seat.
According to the survey of 2,000 adults, Brits spend an average of 140 hours every year on the porcelain throne and feel most creative mid-morning, so a 10am visit to the lavatory might just be the ticket to wiping away creative blocks once and for all.
