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Fortune

Mia Osmonbekov

Half of U.S. adults under 50 get health information from influencers who mostly aren’t medical professionals, Pew finds

Pew United States Gallup

(Credit: Ishara S. KODIKARA / AFP via Getty Images)

Tens of millions of Americans now go to TikTok, Instagram and YouTube when they’re worried about their health.

A recent Pew Research survey found that half of U.S. adults under 50 turn to influencers and podcasts on mostly those three platforms when they’re trying to take better care of their health, and they stumble across the content rather than looking for it.

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