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TechRadar
Efosa Udinmwen

Half of social media marketers can't imagine doing their jobs without AI - yet most admit wasting money on it

Social Media Manager.

  • Over half of marketers say they can’t do their jobs without AI, despite poor results
  • Budgets for AI keep rising, even though 81% of leaders say it's being wasted
  • Marketers are stuck manually fixing AI output for days every week
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