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Kerra Bolton

Half of Shoppers Are Planning To Spend Less This Holiday Season: How Will That Affect the Economy and Your Wallet?

Anna Ostanina / Getty Images

Half of U.S. consumers say they plan to buy less overall this year, according to KPMG’s 2025 Consumer Pulse Holiday report.

That may sound like good news for personal budgets. However, economists say a widespread pullback during retail’s busiest time of year can have ripple effects far beyond store shelves.

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