The alcohol industry is targeting health-conscious younger Australians with nutritional claims such as “low calorie”, “low sugar” and “gluten free” appearing on half of pre-mixed alcoholic drinks, according to new research.
In the first study to assess how frequently health claims are used by the alcohol industry, researchers analysed 491 pre-mixed products found in three major retailers (Dan Murphy’s, Liquorland, BWS) in Sydney.
