Half of holiday shoppers are more likely to complete their purchase if they can use buy now, pay later, according to a recent survey by PayPal (NASDA: PYPL).
"PayPal data shows offering BNPL leads to a 91% higher average order value for enterprises and 62% higher for small businesses, meaning it isn’t just a nice-to-have, it’s a proven advantage to win,” PayPal General Manager of Small Business and Financial Services Michelle Gill said in a Oct. 22 statement announcing the survey results.
