When Todd Graves, the owner and founder of Raising Cane’s, was opening a new restaurant in Miami in January of 2023, he knew exactly who he wanted to help promote the venture: the Cavinder twins. Haley and Hanna, then guards on the Miami basketball team, were pioneers in the burgeoning NIL market with millions of followers. Since then, they’ve completed their eligibility, done plenty more NIL work and launched their own app, TWOgether, a fitness and nutrition program they hope will especially appeal to young girls.
Recently, the twins sat down with Graves—a high school QB turned multibillionaire—to discuss their business philosophies and plans for the future as part of a video series called The Playbook, which was created by Entrepreneur and Sports Illustrated.
