Hairy Biker Si King expressed his love for Northumberland and declared North East seafood as the best in the world at the annual Northumberland tourism conference.
The popular TV chef, one half of the TV duo who filmed episodes in Newcastle and Northumberland for the Hairy Bikers Go North in 2021, encouraged businesses to work together and take a collaborative approach to spread the word of Northumberland's "incredible" offer. He also encourage businesses to be "louder" in championing their own services and products to compete with other counties across England.
Si spoke to more than 100 people at the Visit Northumberland annual tourism conference at the Queen's Hall Arts Centre in Hexham. The conference comes just after booking.com announced in their annual Travel Predictions Report for 2023, in which Newcastle was named a trending UK destination, that a third of UK travellers were looking for "off-grid" style holidays to escape from reality, putting Northumberland in a good position ahead of 2023.
