A premium haircare brand popular with women across Ireland has removed an ingredient from one of its products after it was banned over infertility links.
Olaplex's No.3 Hair Perfector, one of its best-selling products, will no longer contain lilial following an EU ban.
It comes after European Commission's consumer safety committee deemed that butylphenyl methylpropional, a fragrance compound also known as lilial, “cannot be considered as safe”.