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Fortune
Fortune
Adam Gale

Hair dryers from drones and makeup mirrors from movie animators: How L’Oréal makes open innovation work

(Credit: L’Oréal Groupe)

If you bring up innovation at the dinner table, the conversation will likely turn to tech: AI, iPhones, electric vehicles, digital things pioneered in Silicon Valley or Eastern China. 

Yet tech companies hardly have a monopoly on new ideas, and the success of Europe’s most dynamic businesses suggests the continent can still compete in the second quarter of the 21st century.  

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