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Marie Claire
Marie Claire
Lifestyle
Meguire Hennes

Hailey Bieber's Favorite $90 Jeans Are the Star of Her First Denim Collection With Gap

Hailey Bieber wears low-rise jeans for her Gap campaign.

Kendall Jenner wore GapStudio to the 2026 Met Gala, but Hailey Bieber is loyal to Gap's denim department on the daily. By my count, Bieber has worn her favorite jeans from the label almost 15 times since last August. On July 16, a limited-edition denim collection, called "The Hailey Jean," made her an official Gap Girl.

Bieber's love for Gap's summer jeans is so strong that she teamed up with the San Franciscan brand to release two styles of jeans and star in the campaign. “Gap has been a part of my wardrobe since I was a kid, so this came together very organically,” Bieber said in the press release. Naturally, her beloved '90s Low-Rise Loose Jeans—known for their hip-hugging waistband and ultra-wide legs—are the star of the collaboration.

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