Hailey Bieber is making a case for statement lace with her latest campaign for Italian hosiery brand Calzedonia. Released on October 22, 2026, the campaign features the model in a coordinated black floral lace top and matching tights, putting the intricate pattern and sheer fabric at the center of the look.
Photographed lounging on a bed, Bieber wears the two pieces together in a styling direction that blurs the line between lingerie-inspired dressing and ready-to-wear fashion. The matching separates create a head-to-toe look, allowing the floral lace to take the spotlight without relying on bold colors or elaborate embellishments.
The campaign gives Calzedonia another opportunity to showcase its hosiery alongside clothing, presenting lace as more than a decorative detail. For shoppers drawn to statement textures and coordinated separates, the pairing also offers inspiration for styling the material beyond the bedroom.
