Hailey Bieber no longer has competition for the "Rhode" brand name trademark and its head-to-toe product potential. Already, signs are pointing to her business empire striking back with clothing to match its sold-out phone cases and lip tints.
Last week, the original Rhode clothing brand announced it's closing after a decade in business. Co-founders Purna Khatau and Phoebe Vickers had opened their Rhode's doors in 2014 to offer cheerfully printed vacation dresses and matching sets, a lineup that eventually landed in Beyoncé, Tracee Ellis Ross, and Rihanna's closets, as well as on Target's shelves in a sought-after 2023 collaboration. It also landed them in a two-year trademark dispute in 2022, when Hailey Bieber's skincare label launched—and the designers asked her to change its name. Court filings argued the two brands "could not coexist without confusion" and accused Bieber's of infringing on the ready-to-wear company's trademark rights. They also said that Bieber had previously reached out to buy their brand's name several years prior.
